Founded in 2007 and headquartered in New South Wales, Australia, we are an online retailer of gym and fitness equipment headquartered. Our mission is to build an ecosystem with a whole fitness and wellness experience powered by technology to our customers. With over 100,000 satisfied customers and a strong base of repeat customers, we offer an extensive range of products both under our proprietary brands and other brand names. Our brand portfolio can be categorized into three proprietary brands under our Gym Direct brand umbrella: Muscle Motion, Rapid Motion, and FleetX, in over 2,000 stock-keeping units (SKUs).